My love for small towns comes in all shapes and sizes, and I never pass up a chance to talk about the communities we work with. There is something special about their grit, their creativity, and the big adventures that come from places that might only have one main street and a whole lot of heart.
I recently had the chance to support Tourism Nicola Valley and help promote adventure tourism at the BC Sports and Wilderness Show in Abbotsford, British Columbia. It was a fantastic event and a great opportunity to showcase the outdoor experiences waiting for travellers in our corner of the province.
The best part was meeting and reconnecting with so many small town adventure tourism businesses. These are the folks who make the outdoors economy tick. It was great catching up with Wes David from the Fishing the Wild West TV show, chatting with the crew from BuzzBomb Tackle, and meeting the team from Alice Charters out of Port Alice on Vancouver Island, along with many other passionate operators.
Events like this remind me why small towns matter. They may be small on the map, but when it comes to adventure, hospitality, and good people, they punch well above their weight. In Canada, some of the best stories always start in a small town.
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